Worlds Away Teams Up with Augmento as Title Tech Sponsor, Collaborating with Normal Studio, Endstate, and Vita Motus for Innovative Technological Activations at Inaugural Festival
In early August, the innovative lifestyle platform and experience curator Pendulum electrified the festival scene by revealing Silicon Valley’s latest festival sensation, Worlds Away, proudly sponsored by NEFT Vodka. The festival’s premiere will take place at the Monterey County Fairgrounds on October 12, offering an extraordinary experience that melds the latest tech innovations, stunning art installations, and renowned artists.
Today, festival organizers unveiled their collaboration with AR enterprise Augmento, establishing them as the key Title Tech Sponsor, alongside partnerships with Normal Studio, Endstate, and Vita Motus. This alliance is set to deliver transformative, interactive activations that redefine the role of technology at festivals and enhance audience engagement.
Worlds Away, along with its partners, will metamorphose the fairgrounds into an extraordinary universe that transports attendees, referred to as travelers, to an all-new realm named Nexus. Upon arrival, travelers will encounter a dynamic display of innovative technology through various installations, including a digital graffiti wall, 3-D maps, virtual portals for merchandise and food vendors, and an AR scavenger hunt— all powered by Augmento. Normal Studio will enhance the immersive experience with an interactive room featuring projection surfaces and LED screens to vividly narrate the festival atmosphere.
“At Worlds Away, Augmento is reshaping the festival landscape through Augmented Reality, turning the entire venue into an interactive Mixed Reality playground where immersion reigns — attendees don’t simply view the show, they become an essential part of it.”
Wes Pabis, Augmento CEO
In addition, all merchandise will feature NFC chips courtesy of Endstate, providing exclusive content such as behind-the-scenes footage and a digital collectible known as “GATEKEEPERS,” allowing travelers to extend their experience beyond the festival grounds. Renowned for their work with Coachella and EDC Las Vegas, Vita Motus has also designed themed landscapes to further enrich the festival experience for attendees.
To amplify the experience, all tech installations will resonate with the music of top artists, including The Chainsmokers, Tiësto, R3HAB, Sam Feldt, Lost Kings, and Ayokay. Additional artists will be announced for the exclusive Preview Night and Pendulum’s Twilight Nights event, ensuring a thrilling daytime celebration and a captivating nighttime spectacle.
“Our mission was not just to create a music festival; it was to craft an experience that envelops our attendees in cutting-edge technology and engaging elements. We want everyone leaving Worlds Away with a big smile, recognizing that festivals can offer elevated experiences—more than only music and performances. We’ve successfully balanced an exceptional musical lineup with innovative technology.”
Nelson Diaz, Worlds Away Director
Tickets for Worlds Away are available now, providing various options to enhance your experience at this extraordinary festival. Visit the official website to grab your passes for this unmissable event on the stunning California Coast in Monterey on October 12.
