HARD Events has firmly established itself as a powerhouse in the multi-genre landscape of North American dance music. With their latest evolution, they introduce a new subsidiary brand, HARD Selects, dedicated to highlighting the vibrant global underground music community, while also honoring the DIY ethos, culture, and selectors of the Los Angeles music scene.
Historically, Los Angeles has played a vital yet often overlooked role in the global underground culture. This city has seen many artists thrive in DIY spaces situated in its hidden corners. HARD Selects aims to act as a beacon for this culturally rich network, showcasing authentic dancefloor experiences, pop-up events, and festival stages that resonate with global sounds.
The HARD brand has already commenced this mission with recent curated events, reflecting their commitment through notable festival and club night bookings, alongside releases on the HARD Records label featuring artists like Interplanetary Criminal, INVT, DJ Heartstring, Overmono, JYOTY, Panteros666, Bianca Oblivion, AK Sports, Boyz Noize, and more.
HARD Select’s Inaugural Event: Teenage Dreams
In the upcoming weeks, HARD will unveil a series of showcase events in collaboration with prominent LA underground promoters, celebrating the dynamic sounds of the global music scene. The first showcase, titled Teenage Dreams, will feature the electrifying party brand led by Berlin-based artists DJ Heartstring. They will be joined by Australian producer AK SPORTS, Berlin’s underground legend Boys Noize, Club Heart Broken co-founder Malugi, the captivating Patrick Mason, and Stay on Sight’s Skin on Skin. The lineup also includes local talent Etari, Oscar Osorio, and OZA.
california dreamin☁️✨💞 on nov. 9, DJ Heartstring’s Teenage Dreams lands at the SUPER-MRKT for a 12-hour day into night party where ur dreams come truuuu 🤸♀️ 😘
sign up for sms presale access at https://t.co/oE1bMVOuds
presale: thurs 9/19 @ 11am pt
on sale: thurs 9/19 @ 12pm pt pic.twitter.com/PHDW1OViSg— HARD Selects (@HARDSelects) September 17, 2024
The Teenage Dreams event is set to take place on November 9, in collaboration with Stranger Than, Tunnel, and Lights Down Low at The SUPER-MRKT, a venue recently transformed from a former grocery store. Driven by Stranger Than, The SUPER-MRKT is anticipated to become a hub for a variety of eclectic performances running from September through November, establishing a new central location for dance music within the city.
Tickets for Teenage Dreams will be available starting Thursday, September 19th at 12 PM PST. SMS subscribers will receive presale access at 11 AM PST. To be among the first to hear about upcoming shows, lineups, and pop-up events, sign up for the HARD Selects SMS list HERE.
Stay tuned for additional updates on HARD Selects and forthcoming events to be announced shortly.
