Worlds Away, an upcoming immersive music and technology festival set for October 12th at the historic Monterey County Fairgrounds, is set to transform the concert landscape. Sponsored by Pendulum and NEFT Vodka, this inaugural event has revealed its collaboration with AR platform Augmento as the Title Tech Sponsor, along with notable partners like Normal Studio, Endstate, and Vita Motus, all aimed at crafting groundbreaking interactive experiences.
Experience Unforgettable Journeys at Worlds Away Festival
Worlds Away and its esteemed partners are poised to convert the Monterey County Fairgrounds into an immersive world known as Nexus, where attendees, referred to as ‘TRAVELERS’, will engage with cutting-edge technology through a variety of installations. Featuring a digital graffiti wall, 3D maps, virtual merchandise, food vendor Portals, and an AR scavenger hunt powered by Augmento, attendees can expect an interactive adventure like never before.
In addition, a dedicated immersive experience room, designed by Normal Studio, will incorporate projection surfaces and LED screens to visually enhance the festival atmosphere. All merchandise will be embedded with NFC technology by Endstate, providing unique social media content, exclusive behind-the-scenes footage, and a distinctive digital collectible known as ‘GATEKEEPERS.’ This technology aims to extend the festival experience beyond the event, allowing ‘TRAVELERS’ to take a piece of it home. Eco-conscious thematic landscapes designed by Vita Motus, renowned for their innovative work with Coachella and Electric Daisy Carnival, will also enhance the setting.
A Vision of Innovation: Insights from Augmento and Worlds Away Leadership
Wes Pabis, CEO of Augmento, emphasizes, “At Worlds Away, we are enhancing the festival experience through Augmented Reality, creating a Mixed Reality playground where immersion is vital—attendees become an integral part of the show.”
Ro Sahebi, the founder of Worlds Away, adds, “We view Worlds Away as an opportunity to advance traditional music festivals into immersive, tech-driven experiences. Partnering with visionary tech leaders is crucial for our plans. I’m a strong advocate for Augmento’s vision; I reached out to them first. Together, we can craft unique, interactive experiences for enthusiasts of music, art, and technology.”
Star Performers Lighting Up the Festival
Worlds Away will feature mesmerizing performances from top artists including The Chainsmokers, Lauv, Tiësto, R3HAB, Sam Feldt, Lost Kings, and Ayokay, with additional acts soon to be announced for Preview Night and Pendulum’s ‘Twilight Nights’ event. As day transitions to night, the festival will transform, showcasing stunning light displays and holographic projections that create a surreal atmosphere, celebrating the hybrid spirit of 1967 with a forward-looking vibe.
Secure Your Tickets for the Ultimate Festival Experience
Tickets for Worlds Away are currently available for purchase, featuring a range of ticket tiers and VIP packages. General Admission (GA) ticket holders will enjoy access to the festival and all activations, while GA+ ticket holders will receive a unique merchandise package. VIP guests will access an exclusive lounge and premium viewing areas. Additionally, a special Pendulum VIP package will include a pre-festival sneak peek of the venue, an exclusive performance on October 11th, full access to the artist lounge, an invitation to a private festival after-party, and personal concierge services during the festival.
For more details, visit www.worldsaway.io.
