B2B Marketing Strategies: Unlocking Success on the Mainstage

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The Ultra Music Festival is stealing the spotlight once again. The festival recently announced the highly anticipated set from Anyma b2b Solomun on the mainstage for its monumental 25th Anniversary celebration. With excitement building for the Phase 1 lineup reveal, we were all listening intently this morning. True to their tradition, Ultra teased fans with a tweet urging them to stay tuned. Soon after, they revealed another thrilling b2b collaboration: Dom Dolla b2b John Summit (Everything Always) will also light up the mainstage.

Not long after, the full Phase 1 lineup was unveiled and it’s packed with amazing talent. The lineup features exclusive performances from Above & Beyond, Afrojack, Alesso, Anyma b2b Solomun, Armin van Buuren, Artbat, Axwell, Boris Brejcha, Carl Cox, Charlotte de Witte, Chase and Status, Deadmau5 b2b Pendulum, Dom Dolla b2b John Summit, Four Tet, Gesaffelstein, Hardwell, I Hate Models, LSZEE, Martin Garrix, Mau P, Miss Monique, NERO, NGHTMRE b2b Sullivan King, Richie Hawtin DEF EFX XOX, Solomun, Subtronics, Zell, and Zeds Dead. Each of these artists will deliver exclusive sets that you won’t want to miss, as they may only perform at Ultra or as surprise guests at adjacent events.

This year’s event will also feature stage takeovers by Carl Cox Invites (promising some exciting b2b sets) and showcases from Solomun’s Diynamic record label. Moreover, fans can expect an electrifying psytrance takeover from Vini Vici’s Alteza Records, along with A State of Trance and Dirty Workz. Both Deadmau5 and Pendulum will perform, with Deadmau5 delivering a retrospective set and Pendulum showcasing their live performance.

Additionally, artists like 999999999, Adam Beyer, Eli Brown, and Tiesto are set to take the stage. And remember, this is just the initial Phase 1 announcement. The Ultra Music Festival has consistently surprised us with incredible lineups, and we can only speculate what Phase 2 might bring. Could we possibly see Eric Prydz [CELL] in the upcoming reveals? We will have to wait and find out. Tickets are back on sale now!

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