Burning Man Project CEO Marian Goodell Calls for $20 Million in Donations
It has become widely known that Burning Man did not sell out for the first time since 2011 this year. In response to the revenue shortfall, the annual arts festival has laid off some staff members and is now aiming to significantly increase its end-of-year fundraising goal.
A blog post by Burning Man Project CEO Marian Goodell provides an honest overview of the organization’s recent challenges. The 501(c)(3) nonprofit began 2024 with $9 million in reserve, but lower sales of vehicle passes and tickets across various price levels have resulted in a revenue deficit of $8.7 million. Consequently, Goodell is urging supporters to contribute towards a goal of $20 million in donations before the year’s end.
While this target is nearly double the initial amount, it is common for Burning Man to seek additional donations beyond ticket sales. According to Goodell’s appeal, the operational cost for the 2023 event was $749 per participant, despite the main sale tickets being priced at $575 each.
“The world needs what we offer now more than ever,” Goodell expressed. “For us to continue to be this force for good—bringing people together in person, fostering creativity and innovation, and telling stories that inspire change—we need your help to raise the necessary funds to keep Black Rock City as the vibrant core of Burning Man and to safeguard the culture intertwined with the event.”
Founded in 1986 on San Francisco’s Baker Beach by Jerry James and the late Larry Harvey, Burning Man moved to the Black Rock Desert in Nevada in 1991, where it has remained ever since. The event is distinguished by total attendee participation and a diverse array of cultural offerings, setting it apart from typical music festivals.
For a detailed look at the financial status of the Burning Man Project, all publicly available information can be found on the organization’s Summary Financial Information page.
