In this exclusive interview, we chat with Electronic Music Producer and DJ Craig Oram, who has just returned from the Amsterdam Dance Event (ADE) 2024. As a first-time Artist attendee, Craig shares his insights on the multitude of opportunities available during ADE week, including networking with industry professionals and experiencing live performances. In this conversation, he highlights his favorite moments, key takeaways, and emerging trends that are influencing the Electronic Music landscape.
Hi Craig Oram, how are you?
Hello! I’m doing well, thank you for having me! I’ve been taking it easy after ADE, but now it’s back to work and reality.
To start, can you tell us about your experience at ADE this year?
This was my first ADE as an artist. I attended alone and fully immersed myself in the experience. I had meetings with my managers and several label representatives. Spending five nights in Amsterdam was incredible, especially after being away at sea for a month.
Did you notice any emerging trends that you think will make waves across the genre this year?
I’ve noticed a shift towards a faster tempo in Techno, with a growing interest in harder styles. While I appreciate the increased energy, I prefer tracks that are more refined and groove-focused. Additionally, the melodic scene led by the Afterlife crew is gaining immense popularity, and I’m excited about the emergence of the underground Indie Dance genre.
How do you feel ADE supports both underground and mainstream electronic music?
ADE does a fantastic job catering to both realms. The range of events and opportunities is impressive, although it still leans slightly towards mainstream music. The matchmaking hub and the online networking available with the Pro Pass are excellent resources that encourage emerging and underground artists to showcase their unique styles.
Can you tell us about a particularly memorable moment of ADE for you?
The entire experience was remarkable, but the visuals at the Afterlife event on Wednesday really stood out to me.
Were there any non-music-related activities in Amsterdam that added to your ADE experience?
Most of my time was centered around music, but I definitely enjoyed the food and coffee, which enhanced my experience. Plus, my Airbnb was a perfect spot, making my stay even more special.
Have you taken away any ideas or thoughts from the ADE panels that you plan to apply to your work?
I didn’t attend as many conferences as I had hoped due to some late nights, focusing more on networking. However, at the raves I did attend, I paid close attention to track selections, sound design, and arrangements, which inspired me for my own productions.
What was your main goal in attending ADE, and do you feel you achieved it?
I approached ADE with a relaxed mindset, aiming to familiarize myself with the scene, enjoy exceptional music, soak in the Amsterdam atmosphere, meet new people, and pitch my music. I can confidently say that I achieved that.
Did you attend any performances or events that stood out to you?
I attended three key performances: Afterlife on Wednesday, Unreleased X at the Loft on Friday, and Miss Monique’s Siona event on Saturday. Each was fantastic, but the Siona event in a more intimate venue allowed for clearer sound, which was remarkable.
Finally, did any part of ADE surprise you?
I was quite surprised by the price of a beer!
From our conversation, it’s clear that Craig Oram’s first ADE experience was filled with discovery, inspiration, and valuable networking. With his observations of evolving trends and inspiration from innovative sound design and live performances, Craig leaves ADE motivated to continue his journey in the Electronic Music realm. Stay connected with him on social media as Craig Oram works to share his unique sound with an ever-growing audience of Electronic Music enthusiasts worldwide.
Craig Oram Online
