Insomniac, a leading name in the global music festival industry, has teamed up with Lunchbox Packs to enhance festival safety and attendee experiences. Their latest offering includes a range of affordable, bag policy-compliant, anti-theft packs designed to endure the rigors of festival life. Pre-orders can be made here.
Anti-Theft Line
Insomniac has been dedicated to delivering unforgettable and secure experiences for festival attendees for over 30 years. This collaboration underlines their commitment to attendee safety through innovative anti-theft solutions. For more than five years, Lunchbox Packs has specialized in crafting premium anti-theft bags tailored for festival-goers. This partnership emphasizes Insomniac’s dedication to providing essential tools and affordable, effective measures to prevent theft.
The collection features four styles of anti-theft packs priced between $25 and $69, merging Lunchbox Packs’ expertise in secure festival gear with Insomniac’s understanding of attendee needs. Additionally, an online portal has been established to furnish visitors with educational resources and safety tips. Discover how to safeguard your festival experience here.
“This collaboration with Lunchbox allows festival-goers to immerse themselves fully in the music, enjoy meaningful moments, and create lasting memories without the anxiety of managing their belongings,” stated Pasquale Rotella, Insomniac’s Founder and CEO.
“Together, we’re elevating festival security and providing peace of mind, ensuring everyone can fully immerse themselves in the energy and excitement of the event.”
-Pasquale Rotella
Lunchbox x Insomniac
“Lunchbox Packs began in 2018 with a clear mission: to enhance safety and enjoyment at festivals for our beloved community. We understand the challenges—lost phones, hydration issues, and changing bag regulations.” This insight comes from Tom Worcester, Founder and CEO of Lunchbox Packs.
“Partnering with Insomniac Events as their official anti-theft pack partner marks a key milestone for both our mission and community. It’s a chance to ensure festival experiences are safe and stress-free, with gear crafted to protect those unforgettable moments—without excessive costs.”
Tom Worcester
Pre-order customers can collect their packs at the Escape Halloween festival, returning to the NOS Events Center in San Bernardino, CA, on Friday, October 25 and Saturday, October 26. Alternatively, those opting for shipping can expect their orders containing collaboration packs to arrive by late October.
About Insomniac
Insomniac is renowned for hosting some of the most pioneering and immersive music festivals and events across the globe, enriched by advanced lighting, pyrotechnics, sound design, large-scale art, theatrical performers, and cutting-edge effects. These festivals engage the senses and foster an exceptional level of audience interaction. The company prioritizes the quality of the experience offered.
Having been founded 30 years ago, Insomniac organizes approximately 10,000 concerts, club events, and festivals that attract around seven million attendees each year worldwide. Their flagship event, the Electric Daisy Carnival in Las Vegas, stands as the largest dance music festival globally, drawing in over 525,000 fans each year over a span of three days.
Founded by Pasquale Rotella, the company has been based in Los Angeles since its inception in 1993. In 2013, Insomniac partnered with Live Nation, a global entertainment powerhouse.
About Lunchbox
Founded in 2018 by Tom Worcester and a team of festival enthusiasts, Lunchbox is the premier provider of anti-theft solutions for live events. Trusted by more than 75,000 attendees, Lunchbox specializes in designing high-quality anti-theft products for festivals, stadiums, arenas, and concerts, ensuring durability for years. Their mission is to enhance live event experiences, based on the conviction that reduced theft, expedited security lines, and faster hydration options significantly improve attendee satisfaction.
