Mark your calendars for October 12th as the Monterey County Fairgrounds prepares to unveil “Worlds Away,” a pioneering festival that will redefine the music festival landscape. This innovative event will seamlessly blend state-of-the-art technology with exceptional live music, offering an unforgettable immersive experience. Sponsored by Pendulum and NEFT Vodka, and featuring Augmento as the Title Tech Sponsor, “Worlds Away” will showcase a stellar lineup of artists alongside leading technology innovators for a festival experience like no other.
Guests, referred to as “TRAVELERS,” will embark on a journey through Augmento’s augmented reality environment, featuring interactive attractions like digital graffiti walls, 3-D maps, and an engaging AR scavenger hunt. The renowned Normal Studio, creators of the “Van Gogh Experience,” will design an immersive atmosphere using advanced projection and LED technology. Additionally, Endstate, a cutting-edge Web3 company, will elevate the merchandise experience with NFC-enabled items that unlock exclusive content for festival-goers.
The impressive musical roster includes top-tier artists such as The Chainsmokers, Lauv, Tiesto, R3HAB, Sam Feldt, Lost Kings, and Ayokay, with further announcements pending. Set against visually stunning landscapes by Vita Motus, the festival will dazzle attendees with captivating light shows and holographic projections, demonstrating how modern technology can revolutionize the conventional music festival format.
Wes Pabis, CEO of Augmento, stated about the upcoming festival:
At Worlds Away, Augmento is transforming the festival experience through Augmented Reality, turning the entire venue into an interactive Mixed Reality playground where immersion is essential — attendees won’t just observe the performance; they’ll actively participate in it.
For tickets and further details, visit here.
