The independent music scene is thriving, and for artists like OKAYVAL, this is an incredible opportunity. Traditionally, unsigned musicians faced challenges in gaining visibility, but the surge of social media platforms has transformed the landscape, enabling songs to go viral at lightning speed. OKAYVAL exemplifies this shift with her latest single, ‘Disco’, which has garnered significant attention.
With ‘Disco’, OKAYVAL offers her audience exactly what they’ve been craving. She serves as an inspiration for fellow independent musicians, illustrating that major label backing isn’t a prerequisite for success. By leveraging viral trends on social media, she has effectively promoted her music, achieving impressive results. Prior to the launch of ‘Disco’, she built anticipation on Instagram and TikTok, amassing over 100k views on several posts, and even nearing a million views on one particular TikTok video.
Musically, ‘Disco’ merges elements of tech house and EDM to create an electrifying anthem. The track features a deep, pulsating bassline that drives the rhythm, providing an underground feel while maintaining an energetic, crowd-pleasing vibe. Its minimalist approach to synths and sound design ensures that the track remains fresh and memorable. The endorsement of this track by dance music icon Armin van Buuren underscores its quality, further supported by praise from well-known artists like Sam Feldt and Nostalgix.
‘Disco’ represents OKAYVAL‘s most ambitious project thus far, marking a stylistic evolution towards a darker, tech house sound. This new direction draws inspiration from genre leaders such as Fisher, Mau P, and early John Summit, positioning OKAYVAL as a rising star in the expanding tech house movement.
