MDLBEAST, the leading music entertainment platform in the Middle East, has officially achieved a Guinness World Record for the Largest Continuous Outdoor LED Screen (Temporary) during its flagship event, Soundstorm 2024. The festival featured global superstars including Eminem, Muse, and Linkin Park, captivating a sold-out audience at the MENA region’s largest music festival. The record-breaking screen measures an impressive 4808.84 meters squared, exceeding the previous record of 4159.7 square meters set by Adele in Munich earlier this year.
The historic event occurred on Sunday, December 8, with a Guinness World Records adjudicator present to confirm and grant the record. This milestone enhances Soundstorm’s reputation as one of the most innovative and visually stunning music festivals globally.
The groundbreaking LED screen is a centerpiece of Soundstorm 2024, featuring seamless, high-resolution visuals designed to elevate the audience’s experience to new heights. Its staggering size and brilliant imagery have turned the festival’s main stage into a captivating display, showcasing innovative visuals and immersive content synchronized with performances by top artists.
MDLBEAST’s team collaborated closely with leading audio-visual technology partners to create this extraordinary installation. The screen’s sophisticated design and technical capabilities reflect MDLBEAST’s ambitious vision to redefine live music experiences. Unlike conventional LED setups, the screen integrates advanced modular technology with artistic design, ensuring it is not only a record-holder but also reusable for future events.
In a statement regarding this achievement, Ramadan Alharatan, CEO of MDLBEAST, remarked:
“Breaking the Guinness World Record for the Largest Continuous Outdoor LED Screen is a testament to the vision and relentless innovation that defines MDLBEAST and Soundstorm. This marks our fifth Guinness World Record achievement, showcasing our commitment to pushing boundaries and creating transformative experiences for our audiences, both in Saudi Arabia and globally. We take immense pride in this milestone and anticipate setting new standards for live entertainment.”
The record-setting attempt was a highlight of Soundstorm 2024, aligning with MDLBEAST’s ongoing mission to promote cultural and artistic growth while establishing new benchmarks for live entertainment. With this remarkable achievement, Soundstorm 2024 not only sets the stage for unforgettable performances but also cements MDLBEAST’s status as a global leader in live event production and innovation.
Michael Jobson, Executive Director of Events at MDLBEAST, commented on the technical aspects of this achievement: “The screen represents more than just a technical milestone. This stage is the outcome of over two months of dedicated work and thousands of man-hours leading to its completion. Teams united with a common goal, working seamlessly throughout the festival weekend and prior, to realize this record-breaking accomplishment. From engineers and designers to artists and technicians, every individual contributed significantly to creating something remarkable. Meticulous planning, testing, and adjustments were essential to ensure flawless execution.”
