Justin Kan shares the journey behind Titanic’s End, introduces the new record label, and discusses his contributions.
Titanic’s End has emerged as a standout sound car at Burning Man, blending innovative technology, stunning artistry, and a vibrant community spirit. Co-founded by Justin Kan, renowned for co-founding Twitch, Titanic’s End has expanded beyond its roots on the playa, making appearances at major events like Fisher and Chris Lake’s large-scale Hollywood Blvd block party. This impressive vehicle, resembling a colossal iceberg, doubles as a platform for promoting ocean conservation through its non-profit initiatives.
With the launch of Titanic’s End Records, the platform is set to further its mission by supporting both emerging and established artists within its diverse community. The label’s inaugural single, “In Your Eyes,” features a notable collaboration among JK (Justin Kan), Orso (one half of which is Justin), South African producer Arabic Piano, and three-time Grammy nominee Maejor. The track has already garnered attention, with early previews featured on Drake’s OVO Radio.
We had a conversation with Justin Kan via Zoom, where he reflected on his transition from tech entrepreneur to DJ, shared the story of Titanic’s End and its new record label, and expressed his vision for this unique community-driven creative collective. Read on for the full interview.
Listen to JK, Arabic Piano, Orso – “In Your Eyes (feat. Maejor)” on Spotify:
Hey Justin, I appreciate your time today. Let’s dive in. What initially motivated you to create the Titanic’s End art car?
Since attending Burning Man in 2011, I was captivated by the art, music, and exploration. After observing that many participants had their own art cars, I felt inspired to create one. During brainstorming, my Twitch co-founder proposed the idea of an iceberg, dubbing it “Titanic’s End,” alluding to the iceberg that sank the Titanic, and the concept resonated with me immediately.
What did the first version look like?
In 2014, I took up welding and crafted the first version, a 30-foot iceberg built around a freezer truck with custom LED lights. It was an enjoyable project that I showcased at Burning Man for a few years before pausing.
How did the second version of Titanic’s End come to be?
With the pandemic leading to two cancellations of Burning Man, a renegade event reignited my passion. Reconnecting with creative friends motivated us to highlight our community’s creativity, launching version two. This ambitious build was 70 feet long, 36 feet high, featuring lasers, 200,000 LEDs, and a powerful sound system, all completed in a whirlwind 10-month effort.
Titanic’s End has expanded beyond Burning Man. What are some recent highlights?
We’ve broadened our reach by attending events like Coachella for Framework, Fisher’s performance on Hollywood Boulevard, and EDC. We’re also planning to host our own events, inspired by art car communities like Mayan Warrior, alongside launching new art projects.
You’re also leveraging Titanic’s End for philanthropy; what does that entail?
From the outset, we aimed for Titanic’s End to support significant causes. We’ve partnered with Only One, raising funds for ocean conservation while aligning our artistic endeavors with opportunities to give back.
How did your involvement with Titanic’s End transition into your music career and the formation of Orso?
While constructing the art car, I discovered my desire to be a DJ. A friend taught me in our kitchen, and later that year at Burning Man, I made my debut after a DJ failed to show up; it was a thrilling experience. This spurred my interest in music production, leading to a collaboration with producer Stryv, and ultimately, the creation of our music project, Orso.
Tell us about the inception of Titanic’s Records. How did it come about?
Following the successful release of our track “Move” with Adam Port, there was considerable interest in our music. To maintain this momentum and highlight the talent in our community, we established Titanic’s End Records.
Your latest track, “In Your Eyes,” how did it come to fruition?
“In Your Eyes” developed organically during collaborative sessions with Stryv. Our studio time produced a wealth of music, and this particular track stood out, embodying our style and creative synergy.
What’s the vision and style for Titanic’s Records?
The label currently emphasizes afro-inspired house music, resonating with our community’s tastes. However, it is adaptable and will evolve with changing interests. Our goal is to share music from our network, promote artists at our events, and inspire creativity.
How does the Titanic’s End community and mission differentiate it from similar projects like Robot Heart or Mayan Warrior?
I hold deep respect for these communities. While we share commonalities, such as being driven by volunteer passion, we particularly focus on technology, creating custom LED software, sound-reactive visualizations, and innovative engineering, often using AI to synchronize visuals and music in unique ways. Our community is also inclusive, welcoming anyone willing to engage in building and participating, fostering genuine connections through shared efforts.
What’s next for you and Titanic’s End?
We are actively pursuing plans to host our own large-scale events in California this summer. Additionally, I’m continually exploring music production and releasing new tracks through Titanic’s End Records, all while celebrating and amplifying the creative talents within our community.
